Snips is excited to join forces with Sonos to create even more differentiated and immersive experiences for our customers.
This year’s IFA was another one for the books! After last year’s focus on edge computing, the Snips team traveled to Berlin with new demos and a new solution for voice control on the edge. While voice was named one of the key trends of the year, we noticed fewer one-off voice projects with “OK Google” or “Hey Alexa” stickers, but rather a transition from quantity to quality of voice experiences being demoed. While touring the IFA Halls, the Snips team noted two key developments in voice-centered projects:
- Brands and OEMs in attendance considered voice as their next major investment;
- Voice integration has started to tangibly mature into an ecosystem of hardware and software providers offering ready-made, turnkey solutions.
While at IFA, we chatted with representatives of home appliance manufacturers, consumer audio brands, hardware components manufacturers, and ODMs to hear their take on the trends that will shape the voice market in 2020.
Read on to find out what they said:
1. Voice is the new human-device interface, and voice control will deepen the brand experience.
A German-based international corporation with products and technologies spanning the mobility, consumer goods, industrial, and energy markets, considers voice control as an additional “comfort.” For this international products maker, voice enables users to control their devices more implicitly, with smoother user experiences and easier onboarding without the need to “install”.
2. Voice is the most natural experience we can enable.
We spoke to a luxury Scandinavian consumer electronics company that designs and manufactures audio products, television sets, and telephones about the oncoming voice revolution. For this company, voice control “cannot be ignored” as the appetite for just such product-user interactions are expanding and based on tangible value-add — unlike the hype surrounding such new experiences as 3D TV (where customers were required to wear glasses in order to watch TV), customers already show interest in using their voices to control product interactions.
3. Voice will replace many of our current HMIs like buttons and device control through mobile apps.
For this French industrial and electronics manufacturer, the prediction is that local voice control will overtake both cloud-based and mobile voice assistants due to the higher reliability of edge-based solutions and the importance of data privacy and security. One of the challenges this manufacturer sees for brands is to uncover killer use cases that end users will see as “can’t live without”. Brands and OEMs will invest in creating voice use cases that would increase the value (not price!) of their products.
4. Everyone is on the hunt for affordable solutions.
We spoke to a global semiconductor company about the current and future demand for voice services. According to this company, customers want voice. The challenge for OEMs and brands is to democratize voice integration and make voice solutions available for everyone at cost-effective levels.
5. What will make users switch to voice-controlled devices is whether such devices enforce data security standards.
For this Japanese electronics corporation, what will make users switch to voice-controlled devices is the privacy angle. The more voice assistants surround us, the more data they will gather on each of us, and as this multinational producer sees it, consumers will not agree to incessant personal data collection.
As our second appearance at IFA, the Snips team enjoyed the momentum voice interaction and edge computing has gained in strategic enterprise products. With two new awards now gracing our collection, live demos showcasing the Snips voice platform across the IFA floor, and a new partnership with NXP kicking off, we can’t wait to show you how Snips is bringing Private by Design voice control to the devices around us.
Are you considering a voice project for your product or service?